Chapter VI control of your advertising

6.1 attract related advertising, the color and suitable location can help you improve the hit rate. But they will not determine which advertisements will appear in your website. Theoretically speaking, this is controlled by Google, users no choice. In fact, you can use some of those methods to prevent and web content not related to the advertising appears on your website. Related advertising is stronger, surfers click on advertising the greater the probability. The most crucial factor is of course the impact of your site's content. Google's robots will check your site, according to website content and certain Keywords to display advertisements. Remember, google bots can not read images, flash or any other non-text content. In the eighth chapter we will discuss in detail the content of the question, but remember, You have to google will have read the website, google will give you hope advertisements.

6.2 for title, Contents and the title to read the relevant google web robot mechanisms and Coca-Cola is the same formula absolutely confidential. But for its title will indeed have a certain impact. If you put in the file upload to the web server, local View these websites You will find adsense web documents is based on the directory name to display relevant advertisements. This gives us a lot of clues, at least one of the determining factors : google analysis directory name. In fact, the name of the directory is not so important, the file name itself is the same. If you have a wedding on the (wedding trains) website, a website name, trains.php say yes. So it is very likely that you will see the page in the United States Railway Corporation (Amtrak) and the Caltrain Canton divisions. Apparently, it will not give you the number of hits. Try documents were changed weddingtrains.php. You can see the wedding-related advertising will be much greater opportunities. If you found on the Web site of the advertising and content irrelevant, So should first correct the directory name and title, they are starting to reconsider a more relevant name. The title is also very important. Do not use font to their labels, to try h1. Heading best to contain the keyword content, which helps identify the robot. If the entire page is a title he is not trying to increase several boost.

6.3 identify keyword google robots on the web site for the keyword, and then submit a progress report According to the report adsense decided to put advertising to the Web. If you are on a pension plan (pension plan) website, then your keyword should be "retire (retirement)," "401k" "pensions (pension)," which is the word. Choose the right keywords not only can you get relevant advertising, but will also help you find the highest price advertising. Many online tools can tell you these people intend to Keywords out how much money. Www.overture.com, www.googlest.com. keywords.clickhereforit.com are such sites. Again reminded readers not to a high Keywords building a specialized website. But if you already know the "401k" than the "retirement" of high prices, then we have to take expensive keywords Matata. 12.4 more inquiries on the latest high-priced keyword methods.

Keywords density 6.4 Keywords good advertising can bring good, but also not the more the better. No formula to teach you how to calculate an appropriate pages on the number of keywords. You have to constantly experiment. Key words, especially high keyword density, is a very difficult thing clear. If you wish to design a vehicle for a rental car for the (high Keywords) page, You may find the need to build several related website can be found in advertisements. Normally view that the correct title of the premise, if advertising and the content of the website does not match, Then you need website repeated keywords, the more meaningful and accurate as possible. For example, the "fire extinguisher" The term effect it is more "fire equipment" much better.

Keywords 6.5 Keywords position location is not so important, as long as their meaning is correct and appropriate number, and appear in the appropriate website can bring on the advertising, right? Wrong. In Adsense applications, What is most baffling phenomenon is the same one you put on the website Keywords different location would result in widely varying divisions. According to my experience, the most important position in adsense advertising is the bottom, Keywords that the position most likely to have an impact on advertising. For example, if the adsense advertising is below a "clown" of the word, then the advertising is likely to be on the circus and clowns. Remember this point, you can let advertising continuum. For instance, you have a "camping" site, you may find a lot of tents and sleeping bags advertising, and that is good. But if you want to Yosemite on several mobile homes or advertisements Advertising space is at the bottom of a two mentioned such keywords perhaps will be realized. Nevertheless, display adsense or trying to contain the entire contents of the website advertising. Suppose you have a gardening website, advertising spaces in the bottom of a "cabbage" the word So you can see that on the advertising planting cabbage or cabbage food advertisements than more. Keywords location techniques can allow you to be at least 12 different advertisements, it is indeed worth a try.

Keywords 6.6 Framework website often denied the right keywords is one of the reasons for navigation and other non-video information content rang google web accessibility. If the link and not related to the words occupy a lot of web space, the impact would be very bad. Avoid this situation is one of the ways to create a framework. All on the main elements of a framework, the navigation information on another framework. Only with the former advertising code and keywords you should not have other effects unrelated to the content.