Chapter V advertising maximize visibility and user responsiveness

5.1 advertising :

You put them where? Location is everything. If not the first location for the audience to see, even the world's most beautiful advertisement to a White. But after so many Google Adsense put, I want to tell you is : The most visible position not always mean the best results. In fact, it is very likely because they are "too visible" by the surfers ignored. The real role of advertising space on those most likely to attract the attention of surfers, most of the time they occupied the place. You can cleverly use graphics, and other forms layout tool on the website to create a number of "spots" to attract visitors. Once they were such interesting elements to seize, it is very likely to read and click on the advertisements. This is an absolute need google "genuin e intention", but not without purpose of the blind hits. Here are a few tips to help you get such hits.

Stream 5.2 times determined surfers reading mode. The first to attract their attention to what is? Let them have it and what will be? Like I said, you want to attract advertising on the surfers attention to the content, rather than no one would watch the place. Site visitors will follow the content and is therefore to ensure that your advertising content to follow the action. A close look at the web page design and layout, determined that most visitors can see where such places marked out as a possible advertising. In fact, Google has provided us with a "heat map" It can help us to more efficiently do the job. Https : //www.google.com/adsense/support/bin/ans Figure 5.1 wer.py?answer=17954 Google "heat map" indicates a " ordinary "web hotspots. The deeper the color is the most frequent visitors to the region concerned. But, remember, the website which is not an "ordinary", confirming your own hotspots. Google website recognized in certain regions relative to other regional advertising results better. Researchers also found that when visitors browse a website, they always start with the sight of the upper left corner, and then from left to right. Progressive downward. Above that these are true. But every one of the hot regional website is different only practice can we create truth.

5.3 leaflet above the Internet there is a common law : people spend most of their time on the website, "above the leaflet." When people open a website, the first thing done was in the truck before rolling to obtain as much information as possible. Drag the mouse that no one would be able to see the region known as the "above the leaflet." Here is your advertising should be in places. Leaflet line in the link above the number of hits on the right advertising rates significantly affected. Therefore, the more advertising does not necessarily mean more money. Google always placed the highest price of advertising on the top, the lowest price on the lowest layer. If you have a website up by three, four advertisements, low-priced advertising can be "stolen" surfers attention, and blurred your website. Best not to allow competition between advertisements. If you want to increase the price it, remember : less advertising, the better! Especially in the leaflet above. Let us look at two examples : Figure 5.2 MegaBookshop.com this page leaflet with a line above the search box. a recommended products, a product catalog and a Adsense advertising. Figure 5.3 is not the most attractive SafetySurf.com the kind of website But in a leaflet to its line of adsense advertising link. You guess which website will be a relatively high hit rate? The answer is the latter hit rate is three times as much. So, do not let your interviewer in a leaflet line too many choices.

5.4 The use of forms I said earlier, high hit rate is one of the principles put into advertising content. Form is a good advertisement put into the content of the. In the following example, Chris Pirillo ingeniously put advertisements placed in a form, so that the pages become clean aesthetic, advertising click rate has also reached a new high. Let us see how he is doing http : Figure 5.4 //www.lockergnome.com/ attention to these forms appear to web pages neat. Want your website to achieve the above results?

Dave Taylor shared by this simple code to create an alignment of the left contains advertising forms. As long as you paste this code you wish to place advertising on it.

Very easy!

Adsense included the left alignment forms :

Google adsense code goes here

Adsense included the right alignment forms :

Google adsense code goes here

5.5 Adsense link modules

In our discussions with on these methods, you may want to know what kind of advertisements should be placed where. Adsense allows you to link modules in a box links up 4-5, from the size of 20*90 200*90, which means you can use it on the website side column. In the same pages, in addition to a link modules, you can also put three other advertising unit. You may find that : if the browser in a certain category of advertising units could not find him helpful information, He is likely to go to another. Adsense link modules and other types of advertising difference is it just shows a list of related topics. not a direct indication advertising. When visitors click on a theme, Google will pop up in a new window display advertisements. Some people may think that the link units found to be ineffective, because you have to click twice to receive money. True, only the second time it will generate revenue. But thinks also is not without reason : If a visitor is willing to take the time to click on a theme So he is likely to be very interested in (possibly) the results page hits a real advertising. Because it was discovered : almost every element clicking on the link to the Click Next will be the advertising. I have a number of websites tested link modules, the results also vary widely. It is difficult to say whether it is appropriate for you. In the first case, I put a link on the module to information-based website, The visitors are some of the most ordinary Internet users. The result is not worth mentioning. Okay, you could probably use the money to buy a large piece of chocolate. In the second case, I put a link on the module Products website, visitors relatively narrow scope. But the result is incredible! The result is obvious, if you want to put on the website of adsense link modules, you need to put them : 1. a special focus on the content industry website. Popular Site only brings you popular advertising revenue. 2. Leaflet line, not too many other links. Links for the unit, which is key : If your visitors to click on a link, It must be able to bring money to you. In high Keywords put the website link unit is a good idea. If your website to look for a high Keywords related information or products They are likely to click the link modules.

Let us look at an example : Figure 5.5 LockerGnome.com link modules put a link on the top of the list. well integrated with the website. I have already Chris Pirillo website as a good adsense advertising model introduced the. I have not seen his adsense statistics, but I am concerned about his website a long time, have sufficient reason to believe that the advertising revenue he certainly very high. This center is a classic adsesne advertising. He spent a secondary (or) rectangular, blue link, black text and a light-colored URL. Put advertisements on the right side of the built-in position is justified. People always look at the left-to-right. My experiments proved that on the right side of the advertising effect is the best. His connecting module where : the upper left corner, which included, above the leaflet. This makes surfers will be able to see the first of it, as long as the link element content of the website, we will be able to achieve a hit rate of 1% -2%. If your website has such a position, may also wish to try. Links to the level of 5.6 units Google recently introduced a new level of the link modules. This is a big change. Some advertising link users to use this unit put it increased by over 200%. Links to put a heap on the other heap link above Although good results, but if you turn it on the word too prominently on the middle of. Now this level of the link units can be perfect integration of the article.

Figure 5.6 new level very suitable for advertising link on the article, and can clearly demonstrate a series of keywords. Each page can link up a unit, and visitors have to click twice Zhengdaojian you can. But it is still worth your link units secretly put into a long article in the party. My suggestion is that you put it in the above article, or intermediate, 10 million articles on the other end.

5.7 The use of multiple modules Google advertising allowed on the same page advertisement placed three modules, a link modules, and a search box. This website published what it means to run? A real gold mine : you can now have more choices to retain visitors. Google because each unit an advertising display advertisements are not the same. Seize this opportunity to visit your top pages to add new content. Use pretty small pictures to attract visitors down here, or guiding them to boost your advertising. B2B websites may use a daily update of the cartoon columns to broadcast news and business information. And the columns on the following advertising will be very high "ratings." This is to increase your exposure to the advertising strategy, high exposure means higher hit rate and more money. The use of multiple advertising unit, you can at the most suitable location with the most suitable place advertisements.