Chapter IV color can enhance your hits

4.1 design your website I have attended a fashion fairs Throughout the exhibition all the models were wearing the same black suits. Too monotonous? Not! The exhibition is to display platinum jewelry. Therefore, all the costumes have been designed to bring the ornaments purpose -- and not distract the audience's attention. You certainly do not have to have brought the entire site with a color want to let it become the whole advertising pages attract the most attention to the surfers, like those platinum jewelry the same. Many with strong graphic elements website is indeed able to attract eyeballs, but will also affect the effectiveness of advertising. Good Adsense advertising display pages requires very careful design, many visual elements such as font, size, color, pictures, tables, etc., are not something to choose. Carefully disguise your adsense advertisements for them to become website bright pearl. Figure 4.1 The website, Tim Carter ingenious use of the design makes the entire page advertisement in the center of attention. Http : //www.askthebuilder.com/457_Tar_and_Chip Let frame _Driveway_Update.shtml

4.2 Beat it! This is simply the tips you could double click rate! As early as before the emergence of the Internet, newspaper and magazine advertisements was a heavy frame Youcuyou very prominently marked out, So frame and the box becomes a symbol of advertising messages. With a clear frame of the advertisement will allow you to the website looks chaotic. And put them in advertising and other information separated from time to time, distracting the visitors to the concerns of the content of the advertisements. Google provides a powerful palette, you can use it to be painted for advertising. You need only click on the advertisement can set the frame color and the background color website unanimously, This will not only save the web server space occupied, and pages appear to be clean and advertising more attractive. You want the background color to the election advertisements and a website, like the background color of color. Similarly, if the advertising is in a form, then the advertising background color and form the background color consistent. So the key is to make advertising frame and the background color consistent with the website, such advertising looks like only part of the contents of the website. Figure 4.2 white background color is always easier to handle. If your website background color is white, you can then immediately adjacent to the palette of advertising examples to see the effects of adjustments. Figure 4.3 million for advertising to remember the background color and the background color website unanimously. Even see frame, on the map examples of advertising is still very clearly highlighted in the white background.

4.3 characters need to design! Yes, the font, size, the color of the word, color advertisements and websites must be other elements of the letter is consistent. This allows advertising to better integrate into the website, visitors can also make you feel very much agree with the content of such advertisements. Fonts and text advertisements are consistent with the same result : they appear naturally is a part of your website, instead of the google. This advantage is that it can bring the rate. Figure 4.5 design your text advertisements to be hits! In my blog, I chose 728*90 advertisements on the top of the website. In my own blog, do a pilot, advertising colors and set up the website has become the main body of the same title color, put advertisements text color set to the same text and website, the background color advertising website set to the background color, (I also changed the font size), to observe the hit rate will change. The results proved the "three elements of agreement" (the title, text and background), the method can greatly improve the hit rate. Use too many different fonts website will become ugly, it is easy for visitors to feel confused. Now, try every legitimate means for advertising "into a" part of the content of the websites. Again, do not let the advertisements look like advertisements.

4.4 blue is the best you should understand the advertising frame removed, they will be fonts and background and set the same website. But how do link? Visitors to click on it is that it should be what color? Very simple -- blue. I always said in the past all the advertising of color pages and should be written, including the link. However, I have seen a blue link on the merits and test results, I do not say this of. This means that compared to other colors, it was more like click on the blue links. Adsense advertising code set up to link the color which lines of code are : Google_color_link= "#color"; "#color" is the color of 10 binary figures, you should place it into #0000FF">. The use of blue color link allows you to improve the hit rate of at least 25%.

4.5 at the URL where? Then you have set the text color advertisements and links to the color. Yet URL. Let URL appear in advertisements, is one of Google's rules. But you did not have to enable visitors to see it. One possible solution is to set the URL and advertising the same color, so it looks very little. not distract the attention of the surfers -- it should be in the link. Since Google to provide these tools to you, why not? Please note 728*90 468*60 and advertising is no indication of the URL. This is not a Google mistake, it is this design.

4.6 deliberately inconsistent addition of the above mentioned methods, there is a strategy was also very effective. If you think of advertising on the top of the website, you can deliberately its color and appearance set to inconsistency. Such inconsistency will have two strong visual region, and bring the surfers different experience. Is the first regional website in the top of the homepage, the main contents above. Put advertising and letter set to the color of the text and titles. (The important point -- the kind of advertising the URL is hidden, Therefore, only some text ads before they can do so. ) This approach has the effect is that those in the above text advertisements appear on the like your website the key elements, and are therefore more vulnerable to it. Surfers feel they visit the site is another important area. Figure 4.6 http : //www.dressesforthewedding.com/weddingdr esses/ two regions : the top of the advertising and the bottom of the article district. This design their advertising revenue increased five times.