Chapter III -How to improve optimization of advertising hits

3.1 forms of advertising : beautify your advertising you like what types of advertisements : banner? Skyscrapers? Rectangular or square? Frame and the background color used? Tens of thousands of options available for your selection. Many others make their decisions for Google, the result is usually adsense system's default setting up the appearance. They made a little mistake ah! My experience tells me that this is tantamount to the use of cash money thrown into the river. I have wasted almost a whole year of time, I only earn this should be one tenth of the income, simply because I too lazy to adjust the color and advertising positions. Displayed on the website of adsense advertisements, their shape, color and location can have countless combinations. You can spend several hours a day to test every possible combination. But who would do such a stupid thing? Let me tell you a few basic rules, and then you hit rate will be multiplied.

3.2 Do not let your advertisements look like advertisements are not there to look at advertising and visit your site, they are content. If you use advertising is dazzling colors, thick-framed or eye-catching photographs, so visitors can easily glance it is advertising, with the result that they turned a blind eye. If your website advertising at the top or bottom, or any other corner, They are also waiting to be overlooked is destiny. So, you get the point, it looks as if the website advertising part of the body, will be seriously and it will be. Today, the people had become accustomed to the flag-like objects turn a blind eye, they hate pop-up windows, tired of advertising, free gift for all that sort of thing has remained the attitude of skepticism. So, how do we win their trust? Very simple -- do not let them think that it is an advertisement. Below a few tips can greatly increase your hit rate.

3.3 text ads instead of advertising images advertising the advantages of advertising much more than pictures. A. Use the appropriate forms of advertising, text ads can be good and web content integrated into one. Photo and advertisements in appearance not be so many choices, you can change its size and location. B. You can put a banner advertising space to place a number of text ads, people prefer to have more choices. C. Several appearance coordination text ads will appear together on the mess, while banner advertising will not be so easy to achieve. D. People hate banner advertising, they do not see. Many experiments also demonstrated surfers more concerned with content relevant text ads. Figure 3.1 is the advertising banner prominently displayed there, but not going to go it it? Want to compare different forms of advertising and appearance Google than the official guide to a better information https : //www.google.com/adsense/adformats.

3.4 the best advertisement size you will have to use text ads, and make it look less like advertising. Next, it needs to a specific size. Much size squatters? The answer is 336*280 large rectangle. Why? The reason is very simple, because it could bring the highest hit rate. My own research shows that the size of the advertisement looks very like part of the body's website. I adsense advertising all sizes have been tested, its effectiveness is the best. Other people have told me the same conclusion. I only know this one enough! Second choice is 300*250 middle rectangle. This size of the two advertisements and emit very good results together, but most of the website is suitable. I also recommend that you use the "broadbanding skyscrapers." Of course, as long as the text, and put it in a website close to the right edge of the location. In the fourth chapter, I will tell you why these three together. You really thought about this question, Almost all PC users are right with the mouse (if like me, the left-hander is using the right hand). Show on the right edge advertised in the "psychological" shorten your right hand and the distance between the screen. I think that this "intimate" relationship surfers will feel more comfortable and therefore more vulnerable to click the link. 468*60 away from the advertisements. Many people registered adsense after the first thing is to obtain it a 468*60 advertising. Wrong! I have a theory to explain why they do so. the same reasoning also explains why 468*60 advertising is the worst hits. Most Webmasters have such a fixed pattern of thinking : They thought their best to advertising and traditional advertising network consistency. What is it like? Right, it is 468*60 like that. We were all too familiar, too much, so ...... ...... result is being ignored. Therefore, its hit rate is so low, even if some pictures for decoration or anywhere. 468*60 advertisements seem to people shouting : "Hey, I was advertising! Do not I! In fact, You should describe my farther, the better, "I found little effect of this advertising is good, so I suggest you not use it! also suggest you browse the other person to take notice of it.